Search engine optimization requires a strong foundation focused on structure, content, & keywords.

Help consumers find your business by implementing core marketing practices that can be continued and enhanced over time. The basics are critical. Would you build a house without a foundation?

Search Engine Optimization Services

Evoke will complete a full analysis of your website and identify opportunities for improvement. Our research will cover both visible and ‘behind the scenes’ aspects of SEO — meta descriptions and page titles, internal and external linking strategies, page template set up, data structure, and more. After presenting our findings and recommendations, we will work with you or your team to identify the best path forward, then implement our agreed-upon solution.

A successful optimization package will not only focus on your current website search ranking, but also solutions to provide you with the tools needed to maintain and increase your awareness over time as your business grows and evolves.

How Evoke helps our clients.

Analyze your current website content structure, design a new solution, and implement the outlined approach
Write meta titles and descriptions for website pages based on keywords, including blog posts if applicable (blog optimization work includes a comprehensive list of recommended categories and tags for each post)
Identify keyword profiles and implement in meta and structured data

Create an internal linking approach within your own website
Develop a list of external articles or resources that your audience may benefit from reading and incorporate them throughout your website
Create a Google My Business profile
Draft a structured data template/checklist for you to use going forward

Ideas to get you thinking.

Use website content to your advantage.

When your website pages display in Google search results, do the titles and summaries make sense? If not, you may be missing valuable organic traffic because consumers aren’t clicking through to visit your site.

IDEA: This idea (and fix!) is easy. Just fire up the Google! Type in a couple search terms specific to your business, take a look at the search engine results page, and find your company’s listing. Doesn’t look or sound right? You are easily able to change this information, so get started!

Review your website from the perspective of a customer or client.

Are people are regularly emailing or even calling you because they have trouble finding the right information on your website?

IDEA: The next time this happens, engage with the person reaching out and try to retrace their steps. Or, approach your website from a specific customer perspective to see if anything strikes you as confusing. If it’s difficult for you — it’s difficult for them.