How MIANDIS and Evoke worked together

Part One: Project Planning & Strategizing

After a project kick-off meeting to learn about MIANDIS’ business goals and objectives, followed by Evoke’s own research, it was time to get to work.

We started by creating a content outline, case study template, and website structure and navigation. Mary Alice had just finished up as a lead author of a whitepaper, so she was primed to do a little more writing and wanted to draft her own website content.

After the content outline and website structure were approved, she got busy writing, and Evoke got busy designing logo concepts and creating several brand identity options, including color palettes and fonts.

Part Two: Coming back together to finalize content and brand

We then came back together for a show and tell. Mary Alice chose one of 12 logo concepts and a color palette. We also reviewed the drafted website content and shared our suggestions and edits before sending her a final version to review and approve. Structuring and organizing website content tailored to specific expertise can be challenging, but together, we were able to successfully create user-friendly, easily readable website content specific to the MIANDIS audience.

Part Three: Website Design, Launch, and Support

The design process went quickly and smoothly in this instance given all the work that had come before it. But this isn’t always the norm, just being honest!

We provided Mary Alice with several mock-ups for MIANDIS’s website and she fell in love with one right away.

After the website was live, Evoke made sure Mary Alice was comfortable editing the new site and showed her how to access analytics and reporting.

Website: Medical Innovation and Insights (MIANDIS)

If you are interested in working with Evoke and you’d like to talk with a previous client, Mary Alice would be happy to provide a reference.