Marketing Services > Marketing Campaigns & Event Promotion

It’s time to launch your newest product, service, or event. Now what?

After doing all the hard work to create something new, figuring out how you’ll market and promote it can sometimes feel like a very heavy lift. Let’s turn interest into sales and long-term customer loyalty.

Marketing Campaigns

Evoke helps develop all aspects of a marketing campaign — launch and implementation planning — including website presence, email announcements, social media, advertising, and event consultation and promotion. Using your company’s past performance as a guide, we will help you determine goals and metrics to guide your launch efforts. Then, we’ll create post-launch reporting based on those metrics to ensure alignment and highlight your campaign’s success. 

How Evoke helps our clients.

  • Review past campaign performance and develop metrics to guide new initiatives; create goals and objectives

  • Research target audience, develop new markets, and create an integrated outreach approach

  • Write and design new website copy, draft landing pages, and create social stories with creative

  • Propose partnerships with related organizations or businesses to promote your campaign

  • Develop — draft, design, and/or implement as needed — a campaign launch plan that could include

    • email announcements 

    • social media posts and/or stories 

    • advertising and other promotional opportunities

  • Prepare post-launch campaign report to guide continued outreach and future campaigns 

Ideas to get you thinking.

Engage a new audience in your latest campaign.

Have you developed a campaign that is a little different from your typical offerings and want to be sure you effectively promote the campaign to a new audience?

IDEA: Start by bringing your new audience to life. Try to distill key characteristics of the audience — demographics, interests, or a combination of factors — into one “person.” When preparing your promotion, imagine you are speaking directly to this person.

Make a splash with your new product or service.

Are you launching a new product, service, or initiative that you want to reach your entire audience and new leads?

IDEA: Make it easy for people to spread the word. Post frequently on social media and ask your followers to share your content with a personal note to their followers. Encourage people to forward your emails to a friend. Reach out personally to one or two influencers in your network and ask them to help get the word out to their followers.