Marketing Services > Market Research & Analysis

Insights allow you to see the big picture, giving you a leg up on the competition.

For any business, efficiency and effectiveness are paramount, but this can be difficult to achieve without understanding both your competitors and your own performance.

Market Research & Analysis

Market research includes both internal and external analyses — competitor insights, consumer research, interviews, environmental scans, and internal and external vulnerabilities. Arm yourself with in-depth information about your operating landscape, your target consumers, and your biggest competitors to differentiate your brand and enhance your business’s visibility.

How Evoke helps our clients.

  • Research your customers’ behaviors and demographics to start building a strategy to guide your outreach

  • Provide insights on key competitors’ strategies and offerings including potential vulnerabilities

  • Analyze your current operating environment with an eye toward future challenges and opportunities

  • Compile reports to provide you with an overview of key performance indicators

 Ideas to get you thinking.

Don’t let a little competition get you down — find your niche.

Do you keep hearing about the same few businesses that offer similar services to yours and worry they are monopolizing your client base?

IDEA: Read online reviews of these businesses to see what your potential customers are saying. And check out their websites! Is there an opportunity for you to step in and provide an offering they don’t? Or will you learn that their customer service is always receiving complaints and doesn’t come close to matching the quality of yours? If one or both of these are true, then you might just have your next email message or advertisement.

Explore a new strategy. Just make sure it’s the right one.

Have you relied on the same few marketing tactics year after year? Do you want to try something new, but aren’t sure what will actually work?

IDEA: Brainstorm and write down a list of marketing ideas. Underneath each idea, answer the following questions: What is the goal? What is my capacity? How much will it cost? Is this for new or existing customers?

Simply outlining a few possibilities and considerations will help you think critically about how to narrow down your options.