Marketing Services >Email & Marketing Automation

Creating an email communications plan can be an overwhelming thought.

You undoubtedly have ideas. You may even know what you want to say. But, if you’re like many, you’ve been thinking about emailing your contacts without actually doing it for longer than you care to admit. Taking the first step can be the hardest part, so let us help you start — and finish.

Email Marketing & Marketing Automation

After learning about your business, Evoke will develop an email and/or marketing automation strategy for your communications. We begin by reviewing and analyzing your customer data, any list segmentation already in place (or possibilities for future creation), workflow opportunities (technical and customer-based), and email and website content. Then, after sharing this analysis and our recommendations with you and agreeing upon a future direction, we’ll move on to implementation, setting you up for success in both the short and long term.

Evoke can work with your existing email marketing platform, or we can recommend a new technology to fit your business goals and objectives. Some have more bells and whistles than others but are no more expensive. It’s our job to help you understand what’s available and what will work best for your business.

How Evoke helps our clients.

  • Analyze your current customers and create segments and/or tags based on interests and engagement 

  • Analyze how you’re currently communicating — the channels you’re using as well as your messaging and writing style — to make recommendations 

  • Write and automate regularly sent emails and follow-up emails from marketing appeals

  • Propose example marketing automation campaigns based on initial content analysis 

  • Create landing pages to support marketing automation campaigns 

  • Recommend a better marketing automation solution for your business needs (HubSpot, Klaviyo, MailChimp, Constant Contact, etc.)

 Ideas to get you thinking.

Provide your contacts with value.

Have you been sending only sales-focused emails as opposed to creating or engaging in long-lasting relationships?

IDEA: Switch it up. Is there something you already have — or something you could create — that you could offer for free? It could be as simple as a calendar of events or a how-to-buy guide. Relationships are not a one-way street; you need to provide your contacts with value if you want them to support your business. After all, you did start it for them.

Get organized — for those who look to you.

Are you lacking a clear email strategy? Do you find yourself sending emails whenever you feel like it or not at all?

IDEA: Start planning. But start small. Take a look at the coming month or two, not the full year. Begin to think through what information you want to share with your customers, and WRITE IT DOWN. Your notes don’t have to be fancy, but you do need a record of your ideas to create a plan. A set plan is vital in acquiring new contacts, engaging with prospective consumers, and closing leads.