Strong, well-written, and emotionally appealing content is key to engaging customers.

You have already done the hard work of creating an exceptional business; let us help you highlight that work and appeal to your audience.

Content Marketing Services

Evoke is experienced in all things content — website copy, blog posts, emails, product descriptions, downloadable resources/guides, social media, and storytelling. And our fundamental approach never changes. We take the time to get to know you and your business to ensure we can promote your work in a way that drives results and meets your objectives. Below, we’ve outlined our services and suggested a few ideas for you to consider.

Our content approach begins with a strategy session, typically followed by a few interviews with you or others, along with some competitor research. Based on these insights, we recommend and implement a strategy — reorganize existing content, draft new content, or a combination of both — designed to broaden your reach and create a better user experience for your consumers.

How Evoke helps our clients.

Complete full content and website structure audit and recommendation
Write new website copy and/or rewrite existing copy
Create and launch a blog, draft initial posts, design and implement a tagging strategy, and develop a list of future blog topics

Develop an email strategy and draft corresponding emails
Write and design downloadable resources (infographics, how-to guides, checklists, brochures, etc.) and landing page copy
Create a social media strategy and draft example posts and stories

Ideas to get you thinking.

Solve your costumers’ problems.

Do you have a website that explains your business but is not written with your target consumer in mind? If that’s the case, it’s likely that people who look to you to solve their problems can’t find the answers they need on your website.

IDEA: Start and keep a running list of the questions you hear from consumers. Is there a theme? Does it give you ideas? Start answering the questions and begin to understand your consumers’ needs to help them when and where they need it most.

Engage with your contacts.

Have you ever sent an email to your past and potential clients with the goal of providing them value as opposed to just driving sales? Your contacts are important — teach them, engage with them, learn from them.

IDEA: Do some research on your consumers and their interest areas based on past purchases. Notice anything? Highlight your most popular product by doing a deep-dive on it — why people buy it, how to use it, what makes it stand out from the competition.